Database reactivation is the systematic process of re-engaging inactive contacts—former clients, expired leads, and dormant prospects—to convert them into active revenue. Research demonstrates 60-70% of existing contacts convert compared to just 5-20% of cold prospects, and reactivation costs 5x less than acquiring new clients. Most consulting firms have $500K-$2.3M in untapped revenue sitting dormant in their databases. Would it be worth finding out if yours does too?

Dormant Revenue Activation was designed for the consulting industry; where business is ultimately driven by the strength of trusted relationships. That's why we employ a sophisticated, multi-phase system that combines strategic database intelligence, personalized AI-enhanced outreach on multiple channels, and authority-building workshops. Instead of generic messages, we create value-first communications that position you as the trusted advisor for each contact's specific challenges, while the workshop demonstrates your expertise and naturally leads to discovery calls.

The Dormant Revenue Activation is perfect for your firm if:
- It has a minimum of 5 consultants
- Change management is a core service offering

- You have a minimum of 2,000 contacts in your CRM / database

- Someone in your firm can deliver or at least help facilitate workshops

- Your firm's leadership are committed to growth.

Based on documented case studies, clients typically see 40-60% revenue increases within 90 days, with 15% average conversion rates from dormant to active clients.

The first workshop invitations go out within 14 days, and those workshops are delivered within 30 days. The first follow-on meetings are typically booked within 60 days, and signed contracts usually appear within 90 days. The timeline depends on your typical sales cycle, but we accelerate it through the workshop qualification process.

We guarantee to book a minimum of six qualified opportunities within 45 days of launch or we work for free until we do. This eliminates your risk and aligns our incentives with your success.

Minimal. We handle all database auditing, messaging, outreach, and workshop creation. You’ll spend approximately 15 minutes weekly on strategy calls, 30 minutes monthly for performance reviews, and 2-3 hours total for workshop delivery (we provide all materials). No additional staff hiring or training is required.

Many clients start nervous but find workshops become their favorite business development activity. Still, we can also co-facilitate initially or provide ongoing coaching until you’re confident. We can also handle all facilitation ourselves initially for an additional fee. Most clients discover they’re natural workshop leaders once they have our structured curriculum and support, but we can accommodate different comfort levels.

Every workshop includes professionally designed slide decks with your branding, detailed facilitator notes, interactive assessment tools, and technical support; all of which are deployed only after your review and approval. We maintain high standards in order to deepen your professional network's trust in you and maximize your conversion rates.

Not a problem. That’s exactly why we start with a complete database audit and cleanup. We remove invalid contacts, eliminate duplicates, enrich data with current company information, and segment strategically. Poor data quality is common—so we have developed the capabilities and skills needed to transform messy databases into revenue-generating assets.

No. We use best practices including proper domain warming, gradual volume increases, compliance with all regulations, and high-quality messaging that generates positive engagement. Our approach actually improves deliverability by re-engaging dormant contacts and cleaning out bad addresses.

We work with your existing CRM (HubSpot, Pipedrive, etc.) and optimize it for tracking and automation. No new system purchases are required, though we may recommend integration tools like Zapier for enhanced functionality. Overall, we adapt to your current tech stack.

The pricing structure uses a revenue share, net-zero cost model, which means your firm recoups initial fees within the first 3-6 months of the engagement period. Here's how it works:

INITIAL FEE: We charge an initial fee to cover database cleanup; asset creation; and outreach system setup. The fee amount varies based on the size of the contact list, the amount of list cleanup needed, and the availability of current thought leadership that can be leveraged.

REVENUE SHARE: We collect a percentage (10%) of each workshop fee + the fee for the first engagement following the workshop AFTER the full amount of the initial fee is recouped from the total revenue generated from the workshop campaigns.

INITIAL FEE + (REVENUE SHARE - INITIAL FEE) = NET-ZERO COST

Absolutely. Hiring experienced database marketers, copywriters, and workshop developers would cost $200K+ annually, plus 6+ months to get systems running. Our done-for-you approach delivers results in 90 days with guaranteed performance and no long-term employment commitments.

If we don’t generate a minimum of 6 paid workshop attendees within 30 days of launch, we will continue working at no additional cost until we do. We’ve never had to invoke this because our system consistently produces results, but it eliminates your risk entirely.

It’s designed as an ongoing revenue engine. After the initial database reactivation, we help you implement systematic processes for continuous relationship nurturing, regular workshop scheduling, and automatic identification of new dormant contacts. This makes it a sustainable competitive advantage, not a one-time tactic.

Our messaging and workshop content is specifically adapted for the AI transformation era, positioning you as the expert who helps organizations navigate workforce changes, cultural transformation, and change management in AI adoption.

Ongoing support includes monthly strategy calls, performance optimization, message testing and refinement, workshop content updates, and scaling successful approaches to new database segments. You’re never left to manage this alone—we’re ready to be long-term growth partners.